Honda names former Chrysler exec to steer U.S. marketing

By Mark Rechtin, Crain News ServiceLOS ANGELES (Aug. 19, 2011) — American Honda Motor Co. has chosen an outsider and former Chrysler executive Michael Accavitti as its chief marketing officer.Mr. Accavitti most recently was executive automotive adviser for Cisco Systems, but is better known as the veteran Chrysler executive who was president of the Dodge brand and lead marketing executive of the

Feature Flick: 2012 Honda Civic Song the Next Big Hit?

Karla Sanchez on July 21 2011 6:00 AMHonda wanted to give its new 2012 Civic its 15 seconds of fame, while also giving music hopefuls a shot of getting theirs too. Back in June, the company announced the Sounds of Civic Facebook contest where aspiring musicians had to submit a song about the Civic. The contest came to a close earlier this month and a winner has been announced.Jonatan Barahona won